Firm wins Proof Lab experiment at Tech Revolution Africa Subify, a Lagos-based platform that simplifies shared subscription payments for students, creators, and professionals, has emerged victorious in the 2026 Proof Lab experiment, securing a $2,000 investment from investor Ashley Barrett following a high-stakes live presentation. The announcement came after Subify’s founding team delivered a compelling demonstration at Tech Revolution Africa 2.0 in Lagos. Co-founder and CEO, Israel Oladipupo Ogunseye, initially pitched the startup during the Startup Fest segment, earning second place in the competition. This performance earned Subify one of three coveted spots in the Proof Lab experiment—a rigorous one-week sprint designed to test product execution, speed to ship, and performance unde...