Fidelity Bank has launched a series of masterclasses aimed at strengthening small and medium enterprises (SMEs) across Nigeria, with sessions held throughout April 2026. The programme began with "Pricing That Works: How to Charge Right and Earn More," hosted at the Fidelity SME Hub in Gbagada, Lagos, drawing about 100 entrepreneurs from various industries. The session covered cost analysis, value-based pricing, customer perception, and pricing psychology to help business owners improve profitability. This was followed by a "Baking Masterclass: From Kitchen to Cashflow," offering food-sector entrepreneurs hands-on training to enhance product quality and increase revenue. Additional sessions include "Grow Online Sales on a Budget" on April 24, focusing on low-cost digital marketing, and "Take Your Business Global: One-on-One Trade Advisory" on April 29, which will provide tailored advice on export readiness, cross-border trade, and compliance. According to Ugochi Osinigwe, Divisional Head, SME Banking at Fidelity Bank, the masterclasses are designed to equip entrepreneurs with practical tools to strengthen operations, leverage digital platforms, and explore international markets. The initiative is part of the bank's wider strategy to support SMEs through advisory services, funding, and capacity-building programmes delivered via its SME hubs in Nigeria. Fidelity Bank continues to expand its role in fostering enterprise development and contributing to national economic growth.
A bank leading free business training for SMEs highlights the gap between entrepreneurial ambition and access to formal knowledge in Nigeria. While Fidelity Bank steps in with pricing strategies and export advice, the need for such basic guidance underscores how little institutional support many small businesses receive. If private firms must teach fundamentals like cost analysis, the public infrastructure for enterprise development is either missing or failing to reach those who need it most. This is not corporate philanthropy—it's a substitute for state responsibility.
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