Chelsea Football Club has announced a multi-year global partnership with IFS, describing the agreement as a move to place advanced artificial intelligence at the heart of its football performance and operations. In a statement published on its website on Friday, the Premier League side said IFS would be elevated to Principal Partner with immediate effect and would feature on the club’s front of shirt for the remainder of the 2025/26 season. The announcement comes after Chelsea operated without a permanent principal shirt sponsor since their partnership with telecommunications company Three ended in 2023. Under the new arrangement, IFS branding will debut on the men’s team shirts for Saturday’s Premier League clash against Burnley at Stamford Bridge. It will also feature on the women’s ...