Ekundayo George, a Canada-based lawyer and businessman known as Ogalaw, has released Success in Business, a five-volume series aimed at providing practical guidance for entrepreneurs. The 36-chapter work covers business development from ideation to long-term sustainability, blending theory, analytical models, and personal experience. George emphasized that the content reflects real-world practice, not theoretical or AI-generated ideas. "This is all real human experience, not AI creation or hallucination," he said. "If I write about it, then I have likely experienced it."
The first volume, Starting, focuses on business formation, funding, early sales, and marketing, introducing tools like SWOT and George's proprietary ":TOP:" Analysis. It outlines 29 income streams under Proxy, Moxie, and Velocity categories, targeting those in hybrid or informal work. Volume II, Scaling, addresses growth challenges, while Volume III, Situations, covers governance and crisis management. Volume IV examines data use, protection, and emerging technologies like blockchain and AI, referencing the Nigeria Data Protection Act. The final volume, Sustaining, stresses lasting growth and avoiding burnout.
George, who has over 40 years of experience in business, law, and public systems across North America, said the series meets people at different stages. "Pretty much everyone is hustling," he noted. "Whether your side hustle becomes your main income, or you are still figuring things out, there is something here for everyone." The books can be read sequentially or selectively.
💡 NaijaBuzz Take is AI-assisted editorial opinion, not established fact. Full disclaimer →
