**CBS Evening News Slips Below 4 Million Viewers** The CBS Evening News, Nigeria's equivalent would be the likes of NTA News, Channels TV News, or Arise News, has seen a significant drop in viewership, falling below the 4 million mark for the first time in recent memory. This decline is a cause for concern for executives at the Paramount Skydance news division, given the high stakes involved in Nigeria's competitive broadcast market. According to Nielsen data, the program's overall audience for the week of March 13 stood at approximately 3.83 million viewers, while its 25-54 demographic audience dipped to 468,000. For context, this demographic is highly coveted by advertisers in Nigeria's multi-billion naira advertising industry. In comparison, ABC's World News Tonight dominated the competition with an average of nearly 8.48 million viewers, while NBC's NBC Nightly News followed closely with 6.51 million views. The reason behind CBS News rebranding its Friday broadcast of the Evening News is unclear, but it's evident that the network is struggling to regain its footing. The decision to move Tony Dokoupil from hosting CBS Mornings to anchor the Evening News was in an attempt to revamp the program's format and appeal. However, the results are not promising, with the show shedding 15% of its viewership in the coveted 25-54 demo compared to the same period last year. While NBC's NBC Nightly News saw an 8% increase in this demographic, ABC's World News Tonight recorded a 4% decline. When Norah O'Donnell ended her tenure as anchor of the CBS Evening News in 2024, the show boasted an impressive 5.4 million viewers. The current audience drop has sparked concerns that CBS News may be losing its competitive edge in Nigeria's broadcast landscape.