Carloha Nigeria has extended its CarlohaCare 6-6-7 ownership programme to include electric and plug-in hybrid vehicles, becoming the first automotive distributor in the country to offer such a comprehensive package for new-energy vehicles. The move addresses concerns about service reliability, which have hindered electric vehicle adoption in Nigeria. The programme includes six years of free scheduled servicing, six years of warranty coverage, and a seven-day repair promise across Carloha's new-energy vehicle lineup, starting with the newly launched Chery Tiggo 9 PHEV. The announcement was made at Carloha's flagship showroom in Ogudu, Lagos, where the company also confirmed the upcoming arrival of the Chery Q, a battery electric crossover, both covered under the same ownership terms. Mr. Dexter Li, Marketing Director at Carloha Nigeria, stated that the extension solves the confidence gap in EV service ecosystems, calling it a Nigerian-first. The company emphasized that its nationwide service network now includes trained technicians, genuine parts, and OEM-grade diagnostic tools capable of supporting hybrid and electric drivetrains. Mr. Samson Akinbowale, National After-Sales Manager, highlighted the seven-day repair promise as a direct response to customer anxiety over repair timelines for new vehicle technologies. The 2025 Nigerian Automotive Journalists Association (NAJA) Best After Sales Car Company award, which Carloha recently received, was attributed to sustained investments in service infrastructure. The Chery Tiggo 9 PHEV, a plug-in hybrid SUV, is designed for Nigerian conditions, offering fuel efficiency, reduced emissions, extended range, and cabin comfort. Its dual-power system allows operation on electricity when charging is available and petrol when it is not, addressing range concerns amid limited charging infrastructure. Hai Wei, Managing Director of Chery Central Africa, commended Carloha for the milestone.
Carloha is framing service confidence as the main barrier to EV adoption, yet the real obstacle for most Nigerians remains vehicle affordability and electricity access, neither of which the 6-6-7 plan addresses. The company's focus on after-sales coverage suggests it expects customers to first overcome the high purchase cost before benefiting from the programme. Extending warranty and servicing guarantees does not reduce the upfront price of the Tiggo 9 PHEV or the Chery Q. Without tackling cost or power infrastructure, the initiative serves those already able to buy premium vehicles, not the broader market.
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