Trending on Billboard Europe’s C2C (Country to Country Festival) shared details of its 2027 edition and locations on Monday morning (March 16). The annual event will take place concurrently across three cities in the U.K. next year hitting London, Glasgow, and, for the first time, Manchester. Country stars will perform at London’s O2 Arena, the OVO Hydro in Glasgow and Manchester’s AO Arena across the weekend of March 12-14. The announcement was made as the 2026 edition wrapped following sets from Zach Top, Keith Urban, Brooks & Dunn, Scotty McCreery, Russell Dickerson, Drake Milligan and more. 2026’s edition took place in London, Glasgow and Belfast, Northern Ireland. Explore Zach Top See latest videos, charts and news Tickets for the 2027 festival will go on general sale this Friday (March 20) from the festival’s official website. A lineup will be announced in the coming months. In 2025, the BPI reported that demand for country music in the U.K. was soaring, reaching the highest share of albums consumption since 1999. First held in 2013 at the O2 Arena, the annual country festival spotlights some of the genre’s biggest names and emerging stars. Over the years, Carrie Underwood, Little Big Town, Zac Brown Band, Vince Gill, Reba McEntire, Emmylou Harris, Luke Combs and more have all graced the stage. From 2014 onwards, the festival expanded to take place in multiple cities in Europe at the same time. Since its inaugural edition, it has also visited Dublin, Oslo, Stockholm, Amsterdam, Berlin and Rotterdam. In 2019, C2C was also held in Sydney and Brisbane in Australia and featured such headliners as Keith Urban, Lady A and Chris Stapleton, as well as Brett Eldredge, Chase Rice, Dustin Lynch and more. London’s 20,000-capacity O2 Arena has been the only permanent home for the festival since it was introduced to the U.K.