Communication Gap: Why Poor Spokesperson Skills Affect Govt's Image in Nigeria A recent live broadcast interview between presidential aide Daniel Bwala and international journalist Mehdi Hasan has brought to the fore the importance of effective communication in governance. Segun Showunmi, a former spokesperson to ex-Vice President Atiku Abubakar, believes that poor communication skills have become a major hindrance to the government's image and credibility. Showunmi thinks that government officials need in-depth professional communication training to enhance their ability to convey messages effectively, manage crises, and promote transparency. By improving their communication skills, these officials can better articulate policies, address public concerns, and foster a positive image for the government. In Nigeria, where communication is a crucial aspect of governance, the recent Bwala-Mehdi interview has sparked an important conversation about the professional standards required for spokespersons in the modern media environment. Effective spokespersons are not accidental performers, but rather those who have invested time and effort in mastering the art of communication. According to Showunmi, professional standards for spokespersons should include being able to redirect hostile or loaded questions without appearing evasive. This requires a high level of communication skill, which is often summarized as a "4+1" approach. This approach involves having four supporting points anchored by one central message that consistently returns the conversation to the principal's policy priorities. In a country where governance is highly scrutinized, the importance of effective communication cannot be overstated. Showunmi's advice to government officials is timely and relevant, especially in a country where the media landscape is constantly evolving. By investing in professional communication training, government officials can build trust with the public, address concerns, and promote a positive image for the government. In Nigeria, where the government's reputation is constantly being shaped by media appearances, it is essential that spokespersons are equipped with the necessary skills to communicate effectively. By doing so, they can enhance the government's image and credibility, and build trust with the public. As Showunmi notes, effective communication is a key component of successful governance, and it's time for government officials to take it seriously.