BusinessDay has launched an official WhatsApp channel to deliver news updates directly to subscribers. The move aims to provide timely information to readers through instant messaging. Users can join the channel to receive breaking news, business insights and top headlines. The platform will share content daily, focusing on Nigeria's economy, markets and corporate developments. No subscription fee is required to access the channel. Interested users are directed to join via a link on the BusinessDay website. The publication stated the channel would enhance reader engagement and ensure faster dissemination of news. "We want to meet our audience where they are," a spokesperson said. WhatsApp remains one of the most widely used messaging apps in Nigeria, making it a strategic platform for news distribution. The channel will operate alongside BusinessDay's existing digital and print outlets. Updates will be sent periodically throughout the day. The initiative reflects a broader trend among media houses adopting messaging platforms for news delivery. Other Nigerian outlets have previously launched similar channels. BusinessDay said it would monitor feedback to improve the service. The launch follows increased demand for mobile-friendly news formats. The channel is live as of May 11, 2026.
BusinessDay pushes real-time updates while most Nigerians still rely on delayed print cycles. The channel assumes constant internet access, yet data costs remain high for average readers. A free service on a pay-to-use network creates a hidden barrier to the very audience it seeks. This widens the information gap between urban elites and rural communities.
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