Bundesliga Pass – the direct-to-consumer offering from the DFL Deutsche Fußball Liga – is now available in Kenya following a successful rollout in South Africa last year, which provided millions of football fans with another avenue to watch the Bundesliga live. Furthermore, a launch in Nigeria as the next key territory across Sub-Saharan Africa will follow very soon. Bundesliga Pass Expansion Strengthens African Footprint The latest developments follow the initial release of Bundesliga Pass in South Africa, where the D2C streaming service has become a key element of a multi-faceted engagement strategy. Alongside a partnership with leading public broadcaster SABC, the DFL Deutsche Fußball Liga works directly with local football stakeholders such as the Premier Soccer League (PSL) and the...