Bayelsa Medical University Boosts Institutional Capacity with Intensive Training
A two-day capacity-building programme for Protocol and Public Relations officers at Bayelsa Medical University has concluded in Port Harcourt, with participants gaining modern skills to manage institutional communication and official engagements effectively. The training, themed "The Impact and Power of Protocol and Public Relations in the Organization," was organized by St. Lambert School of Protocol and Diplomacy in collaboration with St. Lambert Consult. The programme aimed to equip participants with the necessary expertise to handle protocol and PR tasks efficiently.
According to Julius Lambert Nyananyo, a protocol consultant and public relations expert, protocol and PR are the silent engines of institutional success. When properly managed, they build credibility, strengthen relationships, and position organizations for sustainable growth. The training sessions covered key areas such as the principles and practices of protocol and public relations, advanced protocol management, and the strategic use of PR in strengthening university-media relations.
Representatives of Bayelsa Medical University, including Marie Teibowei and Lucky Imbasi, described the initiative as both timely and essential, noting that it had broadened the knowledge base of the institution's officers and enhanced their ability to represent the university effectively. Participants also lauded the training, stating that it had reshaped their understanding of protocol and public relations beyond routine procedures to include strategy, perception, and impact.
The training comes amid growing recognition of the importance of protocol and public relations in modern institutions. As organizations operate in increasingly transparent and competitive environments, the ability to manage communication, perception, and reputation becomes crucial.
The recent capacity-building programme at Bayelsa Medical University is a testament to the increasing significance of protocol and public relations in modern institutions. As organizations in Nigeria and beyond navigate complex environments, the ability to manage communication and perception effectively becomes a key factor in determining success. The training's focus on equipping participants with modern skills to handle protocol and PR tasks efficiently is a step in the right direction, and it is essential that institutions prioritize such initiatives to drive excellence.
