These Amazon sales keep coming. The latest one it's promoting is its Big Spring Sale, where discounts on select brands, like Kindle, Alexa, and Ring abound. While the deals event primarily cuts prices on Amazon-owned brands, other retailers, like Apple, know shoppers will be actively shopping during the event, and so we can expect that Apple will cut prices on its own products. In fact, it already has. Also: Best early Amazon Spring Sale deals under $25 It's been a busy product launch season for the tech giant, and it's unveiled new lineups of AirTags, MacBooks, iPads, Apple Watches, and AirPods. This is great for shoppers, as they can get last year's models at steeper discounts. If you've been meaning to buy a new laptop, smartwatch, earbuds, or iPad, now might be a mighty fine time to pick one up. I've collected some of my favorite Apple deals you can buy ahead of Amazon's deals event, which starts March 25. Best early Amazon Spring Sale Apple deals Also: Amazon's Big Spring Sale starts March 25: Dates, details, and deals to know Best AirPods deals Best iPad deals iPad Air 11-inch M3 for $499 (save $100) Maria Diaz/ZDNET Current price: $499 Original price: $599 Maybe an $1,800 iPad isn't your speed. A $500 iPad Air could be. This iPad Air with the M3 chip came out last year, and it could replace your hefty laptop for work tasks. ZDNET's Maria Diaz put it to the test for that exact purpose, and said "I can attest to the tablet's strong performance and capability to support a creator's workflow. The caveat is that you must be willing to compromise on the applications you use and likely set up your browser to pull up desktop versions of your most frequently visited websites." It would also be great as a second or third screen for portable entertainment, messaging, or note-taking. Also: I replaced my MacBook Pro with the M3 iPad Air - and I might never go back Show more View now at Amazon Best MacBook deals When is Amazon's Spring Sale? Amazon's Big Spring Sale returns March 25-31, 2026. How did we choose these early Amazon Spring Sale deals? I spend lots of time writing about technology -- and just as much time thinking about how much it costs and whether it's worth it to the average user. I also think most of these sales events are marginally helpful for shoppers. It is more an opportunity for big retailers to reignite interest in their own products (and sell inventory) than it is an opportunity for shoppers to get good deals. Still, good deals exist during these events, so I'll tell you about them when I see them. And if you just so happen to be in the market for one of these devices, I'll lead you in the right direction. I am not going to include a product I cannot vouch for, because I'm not interested in wasting your money. I use established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops. As someone with great familiarity with these products, I also remember the prices of these products and when they've gone historically lower or higher. This helps me determine if it's actually worth buying. If it's not, I'll tell you so.