**AT&T to Raise Prices on Legacy Unlimited Plans in April 2026** AT&T is set to increase prices on its "retired" unlimited wireless plans, which are still being used by customers who have not upgraded to the carrier's new plans. According to an update on the company's support page, the price increase will range from $10 to $20 per month, depending on the number of lines on the account. The price change will apply to wireless plans activated prior to July 24, 2025, and will not affect customers who signed up for the company's previous plans in the second half of 2025. Those plans include the AT&T Value Plus VL, Unlimited Starter SL, Unlimited Extra EL, or Unlimited Premium PL. The increase is intended to help AT&T continue providing reliable network service and quality products to its customers. In a statement to *_CNET_*, an AT&T spokesperson explained, "We recognize that any price increase matters to our customers and their budgets. This increase reflects the real cost of continuing to deliver the speed, reliability, and support our customers expect every day." The spokesperson emphasized that the company's new plans are priced competitively with other carriers' plans and "better aligned with how our customers use our services." The price increase will be accompanied by an additional 20GB of hotspot data per month for affected plans. According to the support page, this change will "help us continue providing reliable network service, quality products, and great customer experiences." The move comes as AT&T continues to promote its new plans, which were introduced last week. The price changes will make it worthwhile for customers to compare prices between holding onto their existing plans and switching to the new plans. For example, the Unlimited Premium PL plan, which was previously priced at $86 per month for a single line or $204 per month for four lines, will now cost $96 per month for a single line or $240 per month for four lines. This makes the Premium 2.0 plan more appealing, which was previously priced at $90 per month for a single line or $220 per month for four lines. AT&T's price increase is not an isolated incident. Other carriers, such as Verizon and T-Mobile, have also made changes to their plan pricing in recent months. Verizon dropped prices across the board after replacing its CEO, while T-Mobile introduced a new limited-time Better Value plan priced similarly to its Experience More plan but with more perks intended to appeal to families.