**Campaign Expenses Soar: Enugu State Introduces N150m Fee for Political Adverts** As Nigeria prepares for another round of elections, the Enugu State government has rolled out a new directive that's set to impact the way politicians and their supporters promote their campaigns in the state. The Enugu State Structures for Signage and Advertisement Agency, ENSSAA, has introduced a mandatory N150 million advertising permit fee for political parties and candidates vying for seats in the 2026 and 2027 elections. This new development is aimed at regulating outdoor advertising across the state's 17 local government areas, in line with ENSSAA's statutory responsibility. The permit fee, which is a significant expense for would-be politicians, is required for deployment of campaign materials and visual promotions throughout Enugu State. This includes rallies, banners, branded vehicles, T-shirts, caps, handbills, buntings, and other forms of street campaigns in both urban and rural communities. The implication of this directive is that no politician or supporter will be allowed to erect billboards or advertisement structures in Enugu State without obtaining a campaign permit from ENSSAA. This means that political parties and candidates will need to obtain the permit and pay the statutory fee of N150 million to the Enugu State Government account before engaging in any form of visual campaign or outdoor promotional activities. The introduction of this permit fee has sparked concerns among some politicians and observers, who worry that it may limit the ability of smaller parties and less-funded candidates to compete in the elections. However, ENSSAA's General Manager, Francis Aninwike, maintains that the directive is necessary to ensure order and regulation in the state's advertising space. As Enugu State prepares for the next round of elections, the N150 million permit fee is set to become a major talking point among politicians and their supporters. Will the introduction of this fee level the playing field for all candidates, or will it create an uneven advantage for those who can afford it? Only time will tell.