**Pepsodent Launches "Do The 2" Campaign to Promote Oral Hygiene Habits in Nigeria** On Monday, March 16, 2026, Pepsodent, a leading global toothpaste brand, officially launched its 2026 World Oral Health Day (WOHD) campaign, themed "Do The 2," aimed at promoting oral hygiene habits among Nigerians. The campaign was launched at a press conference held at Unilever's head office in Lagos, in collaboration with the Nigerian Dental Association (NDA). The "Do The 2" campaign kicked off on Monday, March 16, and will run through Saturday, March 21, 2026, featuring school engagement programs, public activations in high-traffic areas, and dental camps. The campaign will focus on 17 key states across the country, with a strategic emphasis on Lagos, Abuja, Port Harcourt, and Enugu, with the goal of reaching 50 million Nigerians. Speaking at the press briefing, **Lauretta Amie**, Brand Manager, Pepsodent, emphasized the importance of instilling lifelong oral health habits in children and adults alike. "The 'Do The 2' campaign is a call to action for Nigerians to brush twice daily and maintain regular dental visits," Amie said. "Through our collaboration with the Nigerian Dental Association, we aim to reach 500,000 people, driving awareness on prevention, detection, and treatment of oral health diseases." **Dr. Gloria Uzoigwe**, Head of the Dentistry Division, Federal Ministry of Health, highlighted the significance of public-private collaboration in advancing national health priorities. "This partnership with Unilever clearly demonstrates the power of collaboration in driving progress," Uzoigwe stated, acknowledging the critical role of the private sector and professional associations in advancing public health. **Dr. Emedom Elias**, President, Nigerian Dental Association, described the celebration of the 2026 World Oral Health Day as an important milestone to highlight the importance of oral health. Elias stated that this year's campaign theme, "A Happy Mouth is a Happy Life," underscores the importance of oral health to overall well-being. "Oral health should not be seen as healthy clean teeth and gums alone, but also its role in influencing one's ability to perform tasks such as eating, speaking, learning, working, and relating with others," Elias emphasized. The campaign aims to increase access to quality oral healthcare, promote oral health education and awareness, and integrate oral health into the primary healthcare system. With the goal of reaching 50 million Nigerians, the "Do The 2" campaign will run in 17 key states across the country, with a strategic focus on Lagos, Abuja, Port Harcourt, and Enugu.